THE PACK
GOOD TEES / BAD RULES
The Story Behind The Brand

ABOUTTHE BACKSTORE.

A creative idea that started with passion, became clothing, and grew into a brand.

Origin Story

2026

Started in
Thanjavur.

Tamil NaduIndia
HOW IT STARTED

The Backstore was born from a simple passion — creating designs around the things I genuinely love.

I started my creative journey by making fan-made edits inspired by cinema, sports, iconic personalities and the culture around me. What began as a creative outlet slowly turned into something I wanted to put on clothing.

With my experience in graphic design and DTF printing, I started bringing these ideas to life through T-shirts. Every design is created, refined and printed with the intention of making something that feels personal — not just another piece of clothing.

The Philosophy

CREATIVITY.
STREETWEAR.
FANDOM.

The Backstore is my way of combining creativity, streetwear and fandom into something people can actually wear and connect with.

Built Different

THE IDEA

01

CREATE
WHAT YOU
LOVE.

02

MAKE IT
PERSONAL.

03

WEAR
YOUR
IDENTITY.

Founder

NIVAS

The Backstore

From The Founder

This brand is built from my own ideas, experiments and love for design — and it's still growing, one design at a time.

MADE FROM
PASSION.

And this is only the beginning.

THIS IS
THE BACKSTORE.

Made from passion.
Worn with identity.

Explore The Store